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A quick lesson on precious metals used in fine jewelry from GIA:


A favorite of designers, gold’s durable and ductile qualities make it easy to fashion into new shapes. This also means there are endless ways to wear gold jewelry—and a wide assortment to choose from! And don’t forget, there are also white gold and rose gold to mix up your style and provide even more variety to your jewelry collection.

White Gold

Favored for its neutral appearance as a white metal, white gold is widely popular. You can find just about every design or style of jewelry available in white gold, giving you plenty of options for stylish holiday shopping. But did you know that white gold is not naturally occurring? It is made up of alloyed yellow gold or yellow gold dipped in rhodium plating. This means white gold fades over time. It is recommended you have your white gold pieces re-plated regularly to keep them bright, white, and shiny.

Rose Gold

Rose gold is definitely having a moment. Fans are falling for its romantic, soft pink tone and appeal. An interesting fact: like white gold, rose gold is not naturally occurring—it is made when copper is added to molten gold. This means the tone of rose gold varies depending on the amount of copper alloy in the mix. Because of this newfound popularity, many jewelry options have sprouted from the rose gold revival. You can find multiple designs paired with pastel gemstones—and even as engagement rings!


Platinum is the most rare of the noble metals, and known for its significant weight when compared with gold or silver. It doesn’t tarnish or fade, making it well-suited for heirloom jewelry. It is also seen as the most secure setting for precious gemstones. Historically, people considered platinum a metal fit for kings. Today, it’s known for its elegance, timelessness, and endurance. If you’re choosing a piece of fine jewelry for someone who leads an active lifestyle, platinum’s durability makes it an especially good choice.


Pliable and strong, silver withstands frequent wear and tear. One might even go so far as to say silver is a metal that shows its mettle. Contemporary jewelry designers continue to use silver in their modern silhouettes. There are many affordable and cool pieces to choose from for a versatile flair.

Alternative Jewelry Metals

Looking for something a little different during the holiday shopping season? You’ve got plenty of options if you’re planning to shop “outside the box.” You can find tungsten carbide, cobalt, ceramic, stainless steel, and titanium ring selections. These popular men’s jewelry alternative metals deliver an edgy, masculine vibe. In fact, they broaden the scope of men’s jewelry design and provide more unique gift possibilities.